Big Data Analytics
Undergraduate course, Shanghai International Studies University, School of Business and Management, 2025
Big Data Analytics is a core course designed for upper-level business students to develop data literacy and analytical skills. Students will master the mainstream methods of Big Data analysis and mining and gain hands-on experience using software like RapidMiner Studio through various real-world case studies. The primary goal is to improve students’ ability to strategically analyze and utilize complex data to solve sophisticated management decision-making problems, fostering rigorous thinking and keen data insight.