Welcome to Chen Yi’s Homepage

I am Yi Chen, a scholar interested in people, platforms, and technologies.

My research sits at the dynamic intersection of Information Systems (IS), Management, and Business Analytics, which attempts to understand how social networks, digital platforms, and emerging technologies shape individual behavior and organizational outcomes.

Key Research Areas

My work is unified by a central, critical question: How do we navigate the complex human and economic paradoxes created by digital platforms and novel technologies? Specifically, I focus on the following research areas:

  • Social Networks and Interactions
  • Digital Platforms and Markets
  • AI and Emerging Technologies
  • Interdisciplinary IS Research

Publications

  • Chen, Y., Boh, W. F., & Mo, J. (2024). “Different types of online social exchanges: Effects on online sellers’ sales performance.” Information & Management. 61(6):104003.
  • Chen, Y., Boh, W. F., Wong, S.-S., & Shao, J. (2023). “Too Much of a Good Thing: Downsides of a Large Social Network and Moderating Effects of Political Skill.” Management and Organization Review. 19(2):316-347.
  • Ma, B., Wen, X., Chen, Y., Mu, Y., & Huang, Y. (2026). “The empowerment effect of jury-based content moderation: Impact on user stickiness on social media platforms.” Telematics and Informatics. 106:102382.
  • Ma, B., Song, Y., Chen, Y., & Zhang, J. (2022). “The Impact of Social Responsibility Reports’ Aesthetics on Corporate Debt Cost.” Chinese Journal of Management. 19(12):1855-1862+1873. (in Chinese)
  • Ma, B., Zhou, L., Mu, Y., Chen, Y., & Zhang, J. (2026). “Impact of CEO Perceived Dominance on Corporate Financial Performance: An Empirical Study Based on Facial Feature Extraction by Deep Learning.” Financial Innovation. 12(1):56.
  • Ni, Y., Chen, Y., Ke, H., & Ralescu, D. A. (2018). “Models and algorithms for the orienteering problem in a fuzzy environment.” International Journal of Fuzzy Systems. 20(3):861-876.
  • Wu, X., Chen, Y., & Zhang, N. (2023). “The Impact of Politeness in Bidding Descriptions on Hiring Decisions in Online Labor Markets.” PACIS 2023 Proceedings. 74.
  • Chen, Y. (2019). “Impact of Heterogeneous Prior Contribution on Reciprocity in Online Sellers’ Community.” ICIS 2019 Proceedings. 27.

Working papers & work-in-progress projects

  • Is Recommending Always a Blessing? The Impact of Recommendation Lists on Ratings in Online Review Platforms. (Accepted)
  • Cognitive Processing of Nonverbal Cues in Earnings Conference Calls: The Impact of CEO Vocal Emotion on Stock Market Reactions. (Accepted)
  • Empowering Users in Digital Crowding: Dual Mechanisms of Dense Danmaku on User Engagement and Moderating Role of Display Control. (Revise & Resubmit)
  • The Asymmetric Impacts of Generative AI on Aesthetic Exploration in Professional Design. (Under Review)
  • Two Heads Better Than One? The Impact of Peer Collaboration for Online Content Creators. (Under Review)
  • Are Friends of Friends Better Collaborators? How Third-Party Ties Affect the Performance of Digital Professional Collaborations.
  • Too Polite to be Professional? Contingent Impact of Politeness on Hiring Decisions in Online Labor Markets.
  • Differentiation vs Customisation: How Online Freelancers’ Bidding Strategy Affects Hiring Outcomes.
  • From Outrage to Silence: How Uncivil Comments Promote and Inhibit User Engagement.
  • Selling to Machine: How Agentic AI Reshapes E-commerce Practice

Teaching

My teaching philosophy emphasizes bridging rigorous theory with practical application, focusing on developing analytical skills (e.g., quantitative research methods & programming language), managerial insights, and critical thinking. I instructed students in core Information Systems and Data Analytics topics, frequently integrating real-world case studies and hands-on software training to prepare them for the modern intelligent workplace.

Undergraduate-level teaching experience

  • Information Resource Management
  • Big Data Analysis
  • Java Programming
  • Business Programming (R Language)
  • An Introduction to Information Technology

Postgraduate-level teaching experience

  • Programming and Data Analysis
  • Survey Research Methods