Different types of online social exchanges: Effects on online sellers’ sales performance
Published in Information & Management, 2024
Why do some e-commerce sellers gain competitive advantage from participating in peer communities while others do not? Our research shows that seller success is determined not by interaction frequency, but by the exact type of resources they exchange with others.
Recommended citation: Chen, Y., Boh, W. F., & Mo, J. (2024). "Different types of online social exchanges: Effects on online sellers’ sales performance." Information & Management. 61(6):104003
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